Go-To-Market (GTM) Lead

About the role

Great product, unserved market. Now someone has to build the engine that gets Tivtav into practices. Tivtav is the one platform for the operational back office of a practice, and we need a GTM Lead to figure out how we reach, convince, and win practices at scale. We're early. This is a build-it-from-scratch role: strategy and hands-on execution in the same week.

What you'll do

• Own go-to-market strategy: positioning, channels, pricing, and the funnel end to end.
• Run experiments across acquisition (outbound, partnerships, content, events) and double down on what works.
• Turn early traction into a repeatable motion the team can scale.
• Sit at the intersection of product, sales, and marketing, and make them one engine.

What we're looking for

• You've driven GTM for a startup or new product, ideally B2B SaaS.
• Equal parts strategic and hands-on: you design the plan and run the campaigns.
• Data-led; you make decisions from the funnel, not from vibes.
• Bonus: experience selling into healthcare, clinics, or SMB professional services.

What we offer

• Founding-level ownership and equity.
• Remote-first, European team with a hybrid base in Brussels.
• A real, painful problem in a market that has never been properly served.
• Short path from idea to production, with direct impact.